Giving Anglers the Upper Hand

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Improving access to fishing – from conservation efforts that ensure strong fisheries to new fishing rod technology [Boating Podcast]

Anchors AweighAnchors Aweigh Boating Podcast is a podcast for all boaters, from aspiring to experienced. Featuring in-depth conversations with boating experts and industry leaders, and packed full of tips, tricks, gear, and industry info, boaters of all levels will come away with new skills and knowledge each episode.

st croix rodsIn the five years I have spent as part of the boating industry, I have often tried to put into words how impactful boating can be for creating memories, sharing experiences, and just spending quality time with family and friends enjoying the beauty of being on the water. In that time, I don’t think I have ever done it as effectively as Jesse Simpkins does day in and day out.

Jesse is the Director of Marketing for St. Croix Rods and was recently named the Chairman of the Board of the American Sportfishing Association. For more than 85 years, ASA has passionately represented the people, policies and ideas that help recreational fishing thrive.

St. Croix built the most advanced fishing rod facility in the world and with it, a world-class brand that has earned the respect and admiration of anglers around the planet as it helps give anglers the upper hand.

fishing rods

You can tell even from this short conversation that Jesse eats, sleeps and breathes fishing, and loves sharing it with others. From conservation efforts to ensure strong fisheries, to improving rod technology making the experience more enjoyable, access to fishing is a major focus for Jesse in both his product and advocacy roles.

We discussed Jesse’s first fishing experiences on a farm pond, his evolution into the serious angler he is today, great products coming out of St. Croix (and what goes into them), and some of the important advocacy issues the industry is tackling around Conservation. Enjoy!

Listen to the full Podcast:

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Listen on iTunes: Giving Anglers the Upper Hand – November 25, 2020 (free)


Listen on Google Podcasts: Giving Anglers the Upper Hand – November 25, 2020 (free)


or Click Play below to listen online here:



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Matt O’Hara is the owner, along with his wife Rebecca, of Freedom Boat Club Lake George and the Queen Boat Co marina. After a 10-year career in media sales in Boston, MA Matt and Rebecca decided to relocate and open their own Freedom Boat Club, where they could share their love of boating and Lake George by helping others get on the water. The best part of the new career has been the joy they see families having on the water day in and day out, making memories that will last a lifetime. Matt has combined his background in media with his move to the boating industry to launch Anchors Aweigh, a podcast for boaters.
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