Innovating the Boat Buying Experience

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Boats by George is reimagining the boat buying process by creating an immersive, interactive boat buying destination [Boating Podcast]

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Anchors Aweigh Boating PodcastAnchors Aweigh is a podcast for all boaters, from aspiring to experienced. Featuring in-depth conversations with boating experts and industry leaders, and packed full of tips, tricks, gear, and industry info, boaters of all levels will come away with new skills and knowledge each episode.

Think about your typical vehicle buying experience, whether it be car or boat. You research online, head to the showroom either eager to interact with a salesperson armed with all of your knowledge or dreading the back and forth, let me ask my manager negotiation.

Some showrooms may stand out to you – well decorated, nice waiting room, great coffee, for me – an area to wait with kids toys. But the experience can often be… unremarkable. And when it comes to boats, something you are buying for the fun of it, the experience should be remarkable!

Boats by George, located on our home lake in upstate NY, Lake George, is turning this typical shopping experience on its head and innovating the whole boat buying process.

Boats By George represents esteemed brands like Cobalt, which they are a top 10 global dealer for, Chris Craft, Malibu, Axis, and Barletta Pontoons. With the recent purchase of a 50,000 sq ft former event space, Boats By George is creating an immersive and interactive boat buying destination.

I spoke to Adam Pensel, General Manager of Boats By George, about how this major plan will redefine the showroom experience, bring new potential boaters into the mix, become part of the community, and bring back the joy in vehicle shopping. Adam worked his way up through the family business as a dockhand, delivery captain, salesperson and marketing lead prior to taking the GM role.

We also spoke about his early days boating with his family then on his own by age 10, technology and connectivity trends in boating, the importance of safety and conservation, and much more. Fun fact, Adam’s grandfather owned the marina we currently own and operate. When we were renovating, we found his original deed, and saw the mortgage payment. That has gone up just a bit in the past 60 or so years… enjoy!

Listen to the full Podcast:

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Listen on iTunes: Reimagining the Boat Buying Experience – January 17, 2022

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Matt O'Hara

View posts by Matt O'Hara
Matt O’Hara is the owner, along with his wife Rebecca, of Freedom Boat Club Lake George and the Queen Boat Co marina. After a 10-year career in media sales in Boston, MA Matt and Rebecca decided to relocate and open their own Freedom Boat Club, where they could share their love of boating and Lake George by helping others get on the water. The best part of the new career has been the joy they see families having on the water day in and day out, making memories that will last a lifetime. Matt has combined his background in media with his move to the boating industry to launch Anchors Aweigh, a podcast for boaters.
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